Now I’m no expert and I’m certainly not running a world wide business but I’m hoping I’m on my way there! (Ambitious I know). Over these last year years of course I’ve failed at things, but they have also helped me to learn a lot about how to expand and grow. Here are a few things I’ve learnt:
- Good costumer service is paramount! I read in a business book once that people are driven by their emotions as to what they buy. Therefore it stands to reason that if your likeable, people are more likely to use your service, as they trust in you. Now I’m not saying to be fake and overly nice but if your generally rude and awkward to people they may be less likely to want to work with you or buy from you.
- Be nice to people even if they have upset/annoyed you. This one is definitely not the easiest thing to do for most people. The reason I have added this one in is because people may be the reason you have failed at something and being rude or ignoring their comments/complains may have repercussions. One example of this is when I went to talk to a couple about my wedding photography. Everything seemed hopeful until they asked if I did wedding albums. I was completely honest with my answer and said that I personally don’t do them because these days its so easy for people to create their own on the internet and that it wouldn’t be cost effective for me to start offering them and that the photographers that do offer them may charge a lot more than if you did it yourself. They couple got back to me saying that they have decided to go with another photographer because of the fact that I don’t offer albums. This of course did upset me, competition always has but instead of ignore they’re choice, I send a lovely message back wishing them the best for their big day. This is so important to do as who knows, they may even use you in the future!
- It takes time. Wouldn’t it be great if you woke up and suddenly your business was booming and you were inundated with costumers? Well this is extremely rare! I’ve learnt that I shouldn’t expect it to happen over night. Yes I’ve worked hard, and I should continue to, even if my business I busy but that hard work might not pay off for a while, and you need to keep going!
- Sometimes the most simple ideas are overlooked. Ever since I’ve had my facebook page, I’ve never put any price up there, just assuming that people would contact me if they were interested. But over Christmas I put up some offer prices on there and hey presto! Two more shoots booked! Thinking about it, I’m less likely to buy something if I have to enquire about the prices!
These are just a few things I’ve learnt and I’m sure that I’ll continue to learn as I go, everyone does. But everyones business is different, but the most important thing I can advise, is to trust your gut.
‘Success consists of going from failure to failure without loss of enthusiasm.' - Winston Churchill.